Small Business Website Tips That Generate Sales!
Did you always dream about starting your own business and making it profitable? We get it, starting your own business is difficult, full of sleepless nights thinking about finding new customers and growing.
A small business website is an important factor when starting a business, and one that causes many lots of stress. To help with this we have listed web development tips that can help you make your website more effective.
WEB DEVELOPMENT TIP #1 HAVE A LEAD CAPTURE PAGE
A lead capture page has a place where prospects insert their name, phone number and email addresses for the business to use. Typically, a lead capture form would be a request made by the client for more information, such as, a pamphlet of the business, a call for more information about the product, or weekly newsletters. The point of the lead capture is to have leads to pass on to your sales team. More website leads equal more sales!
WEB DEVELOPMENT # 2 BUILD TRUST BY TESTIMONIALS
The internet has helped many businesses reach a much larger audience. However, when it comes to selling it is crucial to build trust on the internet. The layout and content of your website represents your company. A testimonial page with comments of previous clients will help convince others to trust you. Testimonials can be written however, video or testimonials with pictures or posts on public sites tend to have more credibility than just a note on your site. This will ensure potential clients that you indeed offer great service and are reliable.
WEB DEVELOPMENT #3 REFERRAL PROGRAM
A Referral Program on your small business site will allow your audience to spread the news about your products and services. Once they are a satisfied client most people will not think twice about speaking truthfully of your services to their friends and family.
As a small business owner, it is important to you to turn one client into multiple clients, and by promoting your referral program on your web you are not only getting more sales but also building a relationship with your clients. Referrals are always better than advertising!